A Vendor Partnership That Closes More Sales for You
When upfront cost stalls a sale, the deal often walks. A NewLane Vendor Partnership gives your customers a clear path forward — flexible financing, credit decisions in as little as 1-2 hours, and all the risk managed on our end.
What a NewLane Vendor Partnership Delivers
When customers hesitate over upfront costs, deals stall. NewLane helps equipment vendors move sales forward by offering fast, flexible financing that removes friction at the point of sale — without adding risk or complexity to your business.
- Turn More Conversations Into Sales
- Upfront cost is the #1 reason equipment sales get delayed or lost. By offering financing through NewLane, you give customers a clear path forward — so they can say “yes” sooner.
- Increase Average Deal Size
- When monthly payments replace capital outlay, customers buy better equipment, add accessories, or purchase full systems instead of scaling back.
- Keep Sales Moving — Not Waiting
- Our streamlined application process and quick credit decisions keep momentum high and prevent financing from becoming a bottleneck in your sales cycle.
- Get Paid Without the Risk
- NewLane funds the transaction. You get paid promptly. We manage underwriting, servicing, and customer payments so you can focus on selling.
Industries Where Your Sales Team Closes More Deals
Browse the industries where NewLane vendor partners win more business — by handing customers a clear financing path the moment cost becomes a barrier. If your customers buy in an industry you don't see here, contact us to talk through the program.
- Across Major Industries
- From healthcare and manufacturing to technology and food service, NewLane underwrites the equipment your customers buy.
- 100+ Equipment Categories
- From construction excavators to dental practice tools and POS systems — if your customers buy it, we likely have a program for it.
- Don't See Yours? Just Ask.
- If the equipment you sell isn't listed here, our team can almost always find a way. Reach out and we'll structure a program that fits your sales floor.
We Help Finance
Automotive equipment financing for body shops and service centers, including spray booths, lifts, computer-based diagnostics, tire service equipment, and more.
How It Works
Partner With NewLane
Quick onboarding tailored to your business and customer base.
Offer Financing at the Right Moment
Present financing as part of your quote — not an afterthought.
Close More Deals
Customers apply, receive fast decisions, and move forward.
"NewLane made it possible for us to replace aging equipment with zero downtime."
"Fast credit decisions, clear terms, and excellent communication throughout the process."
"I was approved in under 24 hours and felt supported the entire way."
"NewLane's process was refreshingly simple, and their team was genuinely interested in our success."
"The application, approval, and funding were all handled in days, not weeks."
"NewLane made us feel like a priority. They walked us through the financing process with patience."
"Michelle was amazing to work with — prompt, professional, and genuinely kind."
"NewLane helped me expand my mobile detailing business faster than I ever thought possible."
"NewLane gave us the funding we needed for equipment upgrades, and the confidence to take on bigger projects."
Become an Equipment Financing Vendor Partner
Partner with NewLane to offer customers equipment financing solutions. Help clients buy your equipment while increasing your sales and growing your business.
NewLane Finance
Based in Philadelphia, NewLane Finance provides vendors, brokers, businesses, and medical practices with tailored equipment financing solutions that make acquiring equipment easy.
NewLane Finance is a subsidiary of WSFS Bank, the oldest and largest locally headquartered bank and wealth management franchise in the Greater Philadelphia and Delaware region. With nearly 200 years of experience, WSFS provides us the strength and stability to support your financing needs nationwide.
Wilmington Savings Fund Society, FSB d/b/a WSFS Bank. Member FDIC. NewLane Finance Company is a partially owned subsidiary of WSFS Bank.