AboutNewLaneFinance
"Businesses deserve a lending partner who works as hard as they do. From sales to customer support to the back office, that's the NewLane way."
— Robert Ferraro, Senior Vice President of Sales
Our Story and Approach to Flexible Financing
At NewLane Finance, we believe equipment financing should be fast, transparent, and built around real partnership. Since 2018, we’ve been simplifying the financing process for small and mid-sized businesses across a wide range of industries, helping them get the equipment they need to grow without the friction of legacy lending.
Built for Flow. Designed to Deliver.
NewLane Finance was built to keep deals moving — bringing speed, transparency, and technology to a space long slowed by legacy lenders. Our focus is simple: deliver a seamless financing experience grounded in integrity, responsiveness, and real partnership.
- A Team Built to Support You
- Our team works to deliver responsive service and real results — because your success drives everything we do.
- Fast, Reliable Credit Decisions
- Streamlined underwriting and intelligent automation deliver decisions in as little as 1-2 hours - reducing delays and keeping deals on track.
- A Better Experience, End to End
- Every step — from application to funding — is designed for clarity and speed, so deals move forward without friction.
Bright Ideas. Powerful Backing.
As a subsidiary of WSFS Bank — the oldest and largest locally headquartered bank in the Greater Philadelphia and Delaware region — NewLane combines the speed and focus of a specialized lender with the strength and stability of a proven financial institution.
- Backed by WSFS Bank
- With the backing of WSFS Bank and access to a strong balance sheet, we deliver consistent, competitive financing you can rely on - in any market.
- Expertise Across Industries
- From healthcare, dental, and veterinary to food service, transportation, construction, and technology — our team understands the equipment, economics, and real-world needs of the industries we serve.
- Built for Long-Term Partnerships
- We focus on long-term relationships, not one-time transactions — delivering consistent support, fair terms, and a financing partner you can grow with.
Recognition by Industry Leaders
Our commitment to excellence is recognized by the leading organizations in the equipment finance industry. These memberships and rankings reflect our dedication to best practices, transparency, and delivering exceptional service to every partner and client we work with.
The ELFA is the premier trade association representing companies involved in the $1 trillion U.S. equipment finance sector.
As active members of ELFA, we stay connected to the leading edge of the $1 trillion equipment finance sector—helping us uphold industry best practices and deliver cutting-edge solutions.
Learn more about ELFA
The MONITOR 100 is an annual ranking published by Monitor Daily highlighting the top 100 equipment finance and leasing companies.
Our place among the MONITOR 100—an annual ranking of the top equipment finance companies in the U.S.—demonstrates the strength of our platform and the trust our partners and clients place in us.
Learn more about MONITOR 100
The National Equipment Finance Association (NEFA) is a member-driven community of equipment finance professionals.
Through our NEFA membership, we engage with a nationwide network of independent equipment finance professionals—collaborating, innovating, and constantly improving the value we offer to our partners.
Learn more about NEFA
The American Association of Commercial Finance Brokers (AACFB) is the premier trade association empowering independent commercial finance professionals and their funding source partners.
Through our AACFB membership, we connect with a community of independent commercial finance professionals and funding source partners, advancing best practice education and a strong culture of ethics across the industry.
Learn more about AACFB"NewLane made it possible for us to replace aging equipment with zero downtime."
"Fast credit decisions, clear terms, and excellent communication throughout the process."
"I was approved in under 24 hours and felt supported the entire way."
"NewLane's process was refreshingly simple, and their team was genuinely interested in our success."
"The application, approval, and funding were all handled in days, not weeks."
"NewLane made us feel like a priority. They walked us through the financing process with patience."
"Michelle was amazing to work with — prompt, professional, and genuinely kind."
"NewLane helped me expand my mobile detailing business faster than I ever thought possible."
"NewLane gave us the funding we needed for equipment upgrades, and the confidence to take on bigger projects."
Your Growth. Our Commitment.
Your goals deserve more than just financing — they deserve a partner who's invested in every step of your growth. Backed by the strength of WSFS Bank and trusted by partners across North America.
NewLane Finance
Based in Philadelphia, NewLane Finance provides vendors, brokers, businesses, and medical practices with tailored equipment financing solutions that make acquiring equipment easy.
NewLane Finance is a subsidiary of WSFS Bank, the oldest and largest locally headquartered bank and wealth management franchise in the Greater Philadelphia and Delaware region. With nearly 200 years of experience, WSFS provides us the strength and stability to support your financing needs nationwide.
Wilmington Savings Fund Society, FSB d/b/a WSFS Bank. Member FDIC. NewLane Finance Company is a partially owned subsidiary of WSFS Bank.